Our Bralette Club (OBC) is a size inclusive lingerie brand with a huge focus on providing comfortable intimates to women of all sizes. OBC believes in embracing all body types — no matter what they are and this is reflected in their choice of models, who transcend the standard size 0 body type.
Originally they were utilizing paid social ads to target relevant audiences. However, this became unsustainable and they were on the lookout for alternative distribution channels to further spread the word about the product. KPI media was able to help further scale the business by utilizing search engine marketing. being a google search partner we’re able to gain more reach towards a wider audience with the shopping campaigns.
KPI Media transformed their Search campaigns with personalised and custom ad copies. This helped us surpass Our Bralette Club’s target ROAS of 220%. This was done at a CAC of <$40.
"Working with KPI Media has been wonderful. The team is extremely responsive and even if you have no prior ad knowledge, they build easy to understand dashboards that help with performance tracking 24/7." Chow, The Everything Person of Our Bralette Club
Being a niche fashion company with tons of competitors in the region we had to identify key personas to hyper-target instead of going broad and praying for success. Through extensive primary and secondary research, we managed to narrow down on specific audiences to focus on and we doubled down on that.
Once this initial planning was complete, we were ready for full-fledged campaign planning and started to look into the channels to run ads with.
Channels & Ad Formats Selected:
Google - Responsive Search Ads
Bing - Responsive Search Ads
Discovery - Responsive Discovery Ads
Facebook - Dynamic Ads
Facebook - Instant Experience Ads
*figures above have been altered to protect clients data
We were fortunate as OBC had a strong foundation for digital marketing, which meant we could easily integrate our MarTech into their overall stack.
One thing that was missing was our need for an automated reporting solution - as we needed to be very agile and make decisions like budget shifts very quickly.
Reporting Automation - We built a real-time dashboard that includes all marketing KPIs and updates hourly. This was built using Supermetrics
Keen to find out what we can do for your business? Contact us today.